Marketing for Startups Archive

Why Should Entrepreneurs Woo Other Entrepreneurs?

Short answer: Because unrequited love sucks. If you are like most of us creative entrepreneurs, you probably spend time fantasizing about getting your label taken up by a market leader. Or getting on Target’s shelves. Or being called out at the Oscar’s as “the world’s most brilliant new designer”. Which is ok because it keeps the dream alive!  Fantasies like this give us the push …